Cher Lloyd – Swagger Jagger – UK’s No. 1 Video is Astonishingly Awful

There’s a talent gap across the pond this week. This video has been lighting up screens all over the UK since it was released last Friday. It’s vacuous, empty and not in the least bit entertaining. It’s important to avoid posting negative reviews on the net at all times as they lead to legions of angry commenters befouling your site. But this video is so colossally unimaginative that I must break that rule and condemn this path of least resistance stinkeroo before it afflicts the rest of the world. Behold a tune and video which took no chances yet failed on every level. The song is weak and thin. The dancers plod and crawl as if Queen Elizabeth choreographed this herself. Footage of the royal changing of the spittoons would have more entertainment value. Phil Collins (or someone similarly clueless amid the coiffured) appears to have done Ms. Lloyd’s hair while Misery Bear took care of makeup and Discountstore Spice handled wardrobe.

Adele, Jessie J, where are you when we need you?

This is from the great Mike Hughes:

http://www.thelineofbestfit.com/2011/07/watch-cher-lloyd-swagger-jagger/

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