The landscape of the music has changed dramatically over the past few decades. Now, anyone who’s serious about trying to make a living as an entertainer needs to use creative and engaging ways to reach out to their fans.
Previously, musicians could rely solely upon album sales, without even having to tour on a regular basis. However since music streaming services have become so ubiquitous, most musicians have no choice but to tour in order to sustain their way of life. Fortunately, many record contracts stipulate that while record executives get a large cut of actual album sales, the artists themselves receive significant profits from merchandise sales during a tour.
Gaining Traction with Band Merchandise
Band tee shirts are one of the most popular types of merchandise for musicians across all genres. However, in order to stand out from competitors, it’s worthwhile for bands to expand their merchandise offerings. Selling DVDs of concert recordings is an ideal solution. For many people, the chance to finally see one of their favorite bands in concert is a life-changing event that can even shape the way they see other musicians from that point forward. Musicians can help their fanbase relive the magic of a live concert event by offering concert DVDs. These are also advantageous when a band discovers that they have a substantial fan base in an area of the world where they’ve not yet toured, because media can help capitalize upon momentum before a band physically plays in a particular city. Bands can choose to sell their DVDs online to spread their reach across the world, too.
Music DVDs as a Way to Flaunt Skill Sets
The Internet has made it easier than ever for musicians to get exposure at every level of their career. Previously, bands would gain momentum with help from financial backing from their record label. Although this process still does occur today, bands can do a very good job of reaching fans without having any representation from a label. However, this also means that the industry itself is much more competitive. With so many musical choices available, even the most passionate followers of the entertainment industry may lose patience with any band or solo artist that can’t prove that they’ve got the talent to shine in a live setting.
Bands that excel as live performers can gain the attention of venue owners by releasing a live DVD, as well. People who own nightclubs and other music performance spaces want to know that bands will live up to expectations. A live DVD showcases this ability much more thoroughly than a CD or MP3 tracks, because the visual element of a DVD can point out a band’s amount of stage presence, and even their space requirements, allowing venue owners to ensure that they can accommodate a band’s needs before officially booking them.
Although many people immediately link musicians with audio CDs, it’s now necessary to think in broader terms by considering how they can promote themselves with DVDs, too, particularly if they’ve always been strong live performers. Now, more than ever before, musicians must harness the possibilities of all types of media and learn ways to use them in beneficial ways throughout their career.
– Eva Munoz writes for tech blogs where you’ll learn more about high speed replication media.
