With summer approaching and fitness being the number one priority on everybody’s agenda, it is only right for dancehall star Konshens to release the video for his single ‘Physically Fit’. Produced by platinum selling producer Russian of HCR, ‘Physically Fit’ is an up-tempo club banger, which will get dancers on the dance floor and djs wanting to turn up the volume just another notch. The rhythm is a fuse between dancehall, pop, reggaeton and EDM, which Konshens vocals complements perfectly.
Directed by Walu, he captures Konshens being captivated by one special young lady in the club, which is so fitting for the catchy chorus “Before the night is over, Im gonna make you love me girl”. Throughout the video there are some cameos from dancehall artist and dancer Ding Dong and Ravers dancers as well as dancehall superstar Shaggy.
“Well we just wanted to do this track that was full of movement and energy for the dancers and especially the ladies. We went for sumn smooth and hard at the same time. Russian from Head Concussion Records (HCR) went in on the beat and everything else was free flow Caribbean style” says Konshens.