“I’m incredibly proud to present “Fingerprints”,” says Toronto artist Annie Bonsignore of her newest video, a collaborative project with Director of Photography Philippe Maurice. “It has been an incredibly rewarding adventure for me.
“For a songwriter, the chance to add the dimension of visual elements is a huge opportunity to expand the story-telling that the song is capable of,” Bonsignore expands. “I think we’ve achieved that… Even for me as a creator, watching this video pulls me into the moment and the message.”
Meeting and working in tandem with Maurice was what Bonsignore dubs an “unexpected blessing”. “The intensity with which the video came together forced an authenticity that would have been hard to plan out,” Bonsignore reflects. “So often, music videos fail to capture the genuine feel of a performance… Things can look beautiful, but at times feel contrived and staged, and then you miss that ‘magic’ you feel when you hear things live.
“I know one of the most special musical moments for me as a performer is when I’m in front of an intimate audience, able to make eye contact, seeing every expression and emotion on their faces. I draw from that, and I really wanted to try and create a similar dynamic with this video.”
“Fingerprints” is Bonsignore bar by bar. Recounting a highly spiritual moment in her life, one where she begins to emerge from “the darkest place I’d ever been”, the song and video are a curtain drawn into the multi-faceted artist’s most intimate details. “The song itself is very personal, like many that I write,” she continues. “During a particularly challenging and turbulent moment in my life four years ago, I had discovered meditation as a source of truth and strength. After a particularly deep meditation, I emerged with a dramatically different outlook and really began to feel and see the beauty around me…
“And within me.”
The result? “The song wrote itself in 20 minutes.”
“Fingerprints” and Durban Girl, Bonsignore’s new album, is available now.
http://www.anniebonsignore.com/
