Everyone has a person in their life that has the ability to devastate, quickly and effortlessly,” she explains. “lowercase is a song about recognizing your power through awareness in a situation were you have been made to feel incredibly small by another. This takedown is detailed through a central metaphor, a reference to the millennial digital communication ‘you break down to lowercase, the capitals you take for only you.’ ”
“lowercase” premiered on The Line of Best Fit, who noted, “the sweetness of Luna Shadows’ vocal is occasionally warped out of shape, lending an Uncanny Valley sense to the track that pairs beautifully with its central metaphor.
Luna Shadows is an artist, producer, songwriter, & multi-instrumentalist creating alternative pop with a dark melancholy and a California twist. She is completely DIY and oversees and executes the audio and visual for her projects from beginning to end. She loves juxtaposition & the concept of contrast applied musically & visually – dark and light subjects next to one another, generating a more dramatic interaction side by side. Her own new wave of sultry, melancholy alt-pop paired with the single-handed execution of her creations from beginning to end, there’s no question that Luna Shadows is THE artist to watch in 2019.
She has achieved 35+ million streams to date, all without a label, and her YouTube channel surpassed 1 million streams + viral features, viral remixes, tastemaker uploads, which constitute over 15 million streams.