JESSIQUOI, the Chrome-Plated 21st Century Kate Bush of EDM,* is Ihe latest discovery to come out of Switzerland. In spring last year she won ‘Best Electronic’ at the M4Music Festival in Zürich, and then even took the main award ‘Demo of the Year’. The M4Music Festival is the largest music event in Switzerland and those who win multiple categories are considered the most promising acts of the country.
JESSIQUOI would be the first to tell you: all music is world music. All styles come from somewhere, and modern pop songs are juxtapositions of sounds that have developed in disparate cultures across the globe. But we’re pretty confident that there are few artists anywhere who are making cultural connections with the audacity and alacrity that JESSIQUOI does. North American pop, East Asian folk, Teutonic electro, bhangra: it’s all there in her songs, and it all fits together seamlessly. A JESSIQUOI track is a breakneck trip around the planet – and you’ll never know where she’s taking you next. Never.
She was raised in Australia, came to fame in Switzerland, and she’s traveled all over the world. She’s been inspired in equal measure by British rappers and Japanese anime. But it’s not about the stamps on her passport; it’s about the size of her imagination.
*I have described JESSIQUOI as “the Chrome Plated 21st Century Kate Bush of EDM” because her video movements are as eloquent or even more so than Kate Bush’s were on the classic, “The Man With the Child in his Eyes” and that JESSIQUOI’s choreography serves to tell the story of her song as well or better than Kate Bush’s physical expressions did on “The Man with the Child in His Eyes.” This is enormously important because music fans everywhere remembered and loved “The Man With the Child in his Eyes” song and video for decades, as they will with JESSIQUOI’s new song and video for “The Sentry.
