YAEJI SHARES NEW MUSIC VIDEO FOR
THE TITLE TRACK FROM HER NEW MIXTAPE
OUT APRIL 2 ON XL RECORDINGS
WATCH THE VIDEO “WHAT WE DREW 우리가 그려왔던”
Yaeji by Dawnqmentary (download)
Today NYC-via-Seoul electronic producer, DJ, and vocalist Yaeji has shared a new music video for the title track of her upcoming mixtape WHAT WE DREW 우리가 그려왔던, out April 2 on XL Recordings. Filmed in Korea with Dawnqmentary (and the DADAISM CLUB), the music video for “WHAT WE DREW 우리가 그려왔던” stars Yaeji, her grandfather and the DADAISM CLUB as Yaeji reminisces on the memories of her childhood in Korea.
“WHAT WE DREW 우리가 그려왔던”, the title track from Yaeji’s upcoming mixtape, touches on the core sentiment of her debut, full-length project. “This song is about sharing love and gratitude with the people you call family,” Yaeji explains, “Dawn and our friends helped bring my nostalgia for Korea to life.” Drawing on the love/hate experiment on human consciousness that Yaeji did in grade school with an onion, watch as Yaeji and her friends shower her new onion with gratitude and love in the dreamlike clip:
WATCH “WHAT WE DREW 우리가 그려왔던” HERE
WHAT WE DREW 우리가 그려왔던 video picture featuring Yaeji & friends. (download)
WHAT WE DREW 우리가 그려왔던 video credits:
DIRECTOR: DQM
DOP: JOOYOUNG HA
PD: HANUL NA, DOGGYU KIM and JUYOUNG KIM
FOCUS FULLER: SUNGJU MIN
1ST AD: NIKOLAI AHN
2ND AC: KIHUN KIM and JUN KIM
3RD AC: BYUNGHO JANG
GAFFER: HUNHO KWON, JUNMIN YANG, DONGYU LEE and YUNGKYUN PARK
ART(Set & Prop): SOJEONG HONG, SHINHYE KANG and DAESEOK KANG
VFX: .PIC
COLORIST: ISLE KANG
HAIR & MAKEUP: JI EUN, DASEUL KANG
FRIENDS: YAEJI LEE, NICOLE KIM, BAO TRAN TRAN, DASOM HAN, JIHYUNG CHOI, GAYOUNG KIM, MONICA KIM, DAWN JUNG and GRANDFATHER (JIN SOO CHUL aka HAPPI)
SPECIAL THANKS TO: SOHEE HONG, LAURA STEFU
WHAT WE DREW 우리가 그려왔던 is produced entirely by Yaeji and over the course of the past two years, she started writing the music for WHAT WE DREW with no specific narrative in mind, each track becoming a snippet of her life, a look into her diary. This total sense of freedom in her newly-built design and recording studio in Brooklyn allowed her to draw on a wide range of sounds, including the Korean indie rock and electronica that she listened to as a teenager in Seoul, and late ’90s and early 2000s hip hop and R&B she grew up listening to. The guests featured on the project represent her community in New York City and beyond, including Brooklyn-via-Oakland rapper Nappy Nina, London performance artist Victoria Sin, London producer Shy One, and Tokyo DJ and producer YonYon; tracks like “FREE INTERLUDE,” featuring Lil Fayo, trenchcoat, and Sweet Pea, capture the open and collaborative spirit of afternoons at Yaeji headquarters. Although the mixtape is much indebted to Yaeji’s newfound laser focused creative vision and self-taught production work, it’s largely informed by her network of close-knit collaborators and friends.
Since the release of Yaeji’s 2017 EP’s (Yaeji and EP2), which broke her out as one of the most exciting new voices in dance music, she’s produced remixes for Charlie XCX and Robyn, sold out two headlining worldwide tours, and was included on the BBC’s Sound of 2018 list. In the midst of her swift rise, she has remained devoted to New York’s underground dance music scene; in 2019, Yaeji curated and organized Elancia, a massive Brooklyn warehouse rave where she gave her favorite local parties headlining slots. An artist who many pegged as the one to watch, Yaeji now aims beyond expectations, with an eye toward the worlds of music production, visual art, game design and more.
WHAT WE DREW 우리가 그려왔던 artwork by Yaeji (download here)
Pre-order WHAT WE DREW 우리가 그려왔던 HERE
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