“We wanted to show how love transcends time and age and even death. We purposefully left the video somewhat open to interpretation and don’t want to comment too much on the specifics. Mostly we have this to say: we couldn’t have asked for a better production, crew, cast or narrative; everything came together like poetry and this is one our favorite videos that we’ve done,” said the band in a statement on the video.
Flora Cash began after Minneapolis-native Cole Randall uploaded his music to Soundcloud in 2012 and caught the attention of Sweden-based Shpresa Lleshaj. The pair soon began playing music together, forming a relationship that would eventually blossom into marriage. A series of independent releases were followed by an acclaimed seven-song mini-LP, Can Summer Love Last Forever?, in March 2016. Flora Cash’s full-length debut album, Nothing Lasts Forever (And It’s Fine), arrived the following year, highlighted by “You’re Somebody Else,” a song with over 200 million streams.
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“‘Chronically Beautiful’ (below) was sparked when we were having a conversation about what it means to be beautiful,” says Flora Cash, “especially when looked at through the lens of real love. It’s not an acute, momentary perception; it’s the feeling that the person you love; the person that you waited your whole life for has a beauty that transcends any given moment and isn’t dependent on what they happen to be wearing or how their face looks that day or week or month; they’re chronically beautiful.”
