MACHINE GUN KELLY DEBUTS COLE BENNETT DIRECTED VIDEO FOR NEW SINGLE “papercuts”

Photo by Sam Cahill

Fresh off his newly minted VMA nomination for “my ex’s best friend”, Machine Gun Kelly embarks on his new journey this week. After announcing his sixth album, born with horns, via a tattoo posted to his social media on Monday, Machine Gun Kelly tapped renowned director Cole Bennett to helm Bennett’s first-ever rock video “papercuts” and the results prove excellent. The video will make its online debut on Cole Bennett’s Lyrical Lemonade Channel. There’s a black and white clip at the start that finds a bald and tattoo-less MGK riding down Sunset Boulevard in a motorcycle with horns. As he continues his expedition as rock’s newest superstar, MGK candidly acknowledges his constant struggles with fame and more. The “papercuts” video made its broadcast premiere on MTV Live, MTVU and the ViacomCBS Times Square billboard.

MGK’s upcoming album born with horns follows his 2020 platinum album Tickets To My Downfall, which debuted at No. 1 on the Billboard 200 and received multiple awards, including an MTV VMA, Billboard Awards for “Top Rock Album” and “Top Rock Artist” and an iHeart Radio Award. Tickets To My Downfall has been called a “game changing record” by Nylon Magazine and W Magazine recently noted “the album’s outstanding commercial success has recalibrated the landscape of the music industry.” 

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Photo by Sam Cahill