Introducing Tel Aviv’s hottest new act: KAYMA. Fronted by the commercially successful multi-instrumentalist/producer Ori Toledano (known for writing and producing music for some of the world’s largest brands under the pseudonym Snowstar.Company), KAYMA is an edgy pop project with an irresistibly catchy Top 40 feel.
His debut single “Onsitelover” (premiered via Northern Transmissions) explores our relationship with the digital world through the story of a couple, bonded by a fatal attraction, and the new live music video offers a gorgeous stripped back version of the pop song. Filmed in the historic Immanuel Church in Tel Aviv, Toledano is joined by a choir for a stunning live rendition. Rich with exquisite harmonies, this Hozier-esque stomp-and-clap banger combines pop with gospel for an unexpected twist.
KAYMA shares: “The song is basically an affair we’re having with the online world in the form of seduction. The video encapsulates the interaction we’re having with it through the relations of a couple that experience the distraction, engagement and the disorientation after the act.”
Featuring delicious pop hooks and ear candy melodies, “Onsitelover” is a tightly packaged commercial bop with a driving force. With the catchiness of a Charlie Puth banger and the sensuality of a soulful Hozier hit, KAYMA’s debut single is sure to make a splash globally.
KAYMA LINKS
Website | Instagram | YouTube
