Photo Credit: Eric Ray Davidson
April 6, 2022 – Today, GRAMMY®-winning, multi-Platinum band Imagine Dragons unleash an epic video for their latest single, the defiantly upbeat “Bones.”In the clip, directed by visual pioneer Jason Koenig, a zombie apocalypse plagues Wall Street, turning the trading floor into a ghoulish nightclub complete with scattered limbs, ’80s fashion, and dancing undead. The video for “Bones” made its broadcast premiere on MTV Live, MTVU and on the Paramount Times Square billboards. Watch the video for “Bones” HERE. The song is available HERE via KIDinaKORNER/Interscope.
Frontman Dan Reynolds is almost unrecognizable in the video as he takes care of business as a day trader. Things take a hard left, however, when brain-eating, dancing zombies appear. In many ways, it’s a love letter to Michael Jackson’s seminal 1983 “Thriller” video — which just happens to be a favorite of Reynolds’ children.
“It definitely served as the inspiration for the ‘Bones’ video,” Reynolds says. “I’ve always loved that ‘Thriller’ was both scary and playful. I didn’t know as a kid if I wanted to watch it again or not for fear of the ensuing nightmares, but I always came back for more with my eyes half-closed.” For his interpretation, the hitmaker came up with a sardonic twist: “The idea of punishing Wall Street with a zombie infection felt like an enjoyable time. And it was.”
Produced by Swedish duo Mattman & Robin, “Bones” is the first taste of Imagine Dragons’ forthcoming double album Mercury — ACTS 1 & 2 which is scheduled for release on July 1. The double album is available for pre-order HERE.
“‘Bones’ is a reflection of my constant obsession with the finality and fragility of life,” says Imagine Dragons frontman Dan Reynolds. “I’m always in search of some evidence that will convince me that there is more to come – that life is truly eternal in some sense. Having yet to find that, I try to at least dream of what conquering death would feel like in a song.”
“Enemy” has racked up more than 1.24 billion combined global streams across two versions (including a collaboration with GRAMMY-nominated, East Atlanta-based rapper J.I.D). The song continues to rank in the Top 5 on Global Spotify and Amazon Music. In the States, “Enemy” is rapidly ascending at Top 40 radio after claiming the No. 1 spot at the Alternative format for the past five weeks. The song is currently #11* at both Top 40 and Hot AC radio. View the band’s recent performance of “Enemy” on “The Tonight Show Starring Jimmy Fallon” HERE . “Enemy” was tapped for Riot Games’ animated series “Arcane.”
Imagine Dragons teamed up with esteemed producer Rick Rubin on Mercury – Act 1, which debuted in the top 10 of the Billboard 200 and at No. 2 on Billboard’s Top Alternative Albums and Top Rock Albums charts. Mercury – Act 1 marks the band’s first new music since their 2018 album Origins, and features the singles “Wrecked”, “Cutthroat” and “Follow You.” “Follow You” reached No. 1 on both Mediabase’s Alternative Radio chart and Billboard’s Alternative Airplay chart. It marked the band’s quickest ascent to the top of the Billboard chart, surpassing the seven-week climb for “Natural” in 2018 and eight-week climb for “Believer” in 2017.
Imagine Dragons “Bones” eSingle
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