Banded Future’s new single “Sauce” is a high-energy groove that blurs the lines between the Latin, hip hop, and EDM genres. It also crosses geographic borders with collaborators from two different continents joining in to push the song to more audiences. The “Sauce” single and music video feature Shelly, an incredible singer from Colombia whose vocals are reminiscent of popular Colombian artist and music industry veteran Shakira. “We were immediately amazed not only by her voice, but also by her professionalism as an independent artist,” says Jericho. And, with nearly 32,000 Instagram followers, Shelly’s audience has been a significant boost for the song.
Banded Future acquired their second collaborator after their performance at the First Annual West Coast Hot Sauce Experience in San Diego. There, they met David Schmunk, founder of a South African sauce company called African Dream Foods. The company sells their sauces and seasonings worldwide, sources their ingredients from Africa, engages in fair trade, and contributes to wildlife conservation with every purchase. After Banded Future explained the concept of “Sauce,” David was immediately intrigued.
African Dream Foods has since signed on to be the official sponsor of the “Sauce” music video, and this has only added more fuel to the fire of this release. “We think ‘Sauce’ will be a summer hit,” says David, “and through this we are looking forward to gaining more awareness not just about our amazing African flavors but about our animal conservation mission.” With collaborators from three countries, this is undoubtedly a powerful and innovative joint venture for the entertainment industry to watch. And if Banded Future continues to produce this unique flavor of music, pretty soon we’ll all be saying, “Gimme dat Sauce!”
www.instagram.com/bandedfuture
www.facebook.com/thebandedfuture
