Just a week after closing out the 2023 GRAMMY Awards in historic hip-hop fashion, much buzzed about multi-hyphenate Fridayy returns with the touching visual for his song, “Momma”!
In what can only be described as a heartfelt dedication to his mother, we witness Fridayy purchase his mother the ultimate gift of a new home to show his appreciation for all she has done for him and his siblings. Opening the video, we meet Fridayy’s mom as she discusses how the highly-sought producer/songwriter promised in a song that he would purchase her a new home one day, as the Philly native takes through a tour of his humble beginnings including his makeshift bedroom studio. It is in this same space, that the first generation Haitian-American crafted the life-changing single, “God Did” for DJ Khaled featuring Jay Z, Lil Wayne, Rick Ross and John Legend, which he recently performed with the crew of hip-hop royalty to close out the 2023 GRAMMY Awards.
“Momma” is taken from the newly released deluxe edition of Fridayy’s debut EP, Lost In Melody. Adding four new tracks to the project along with the remix to his single “Blessings,” which features rising Afrobeats star, Asake and has garnered over 6 million collective streams since its release in December. In addition to Vory and Asake, Fridayy also calls on music superstar, Ty Dolla $ign on the standout track, “Shoot”, which was produced by Yonatan Watts (Chris Brown, Ari Lennox, Coi Leray) and ReezyTunez (D Smoke, Buddy).
With the visual for “Momma” Fridayy continues to demonstrate how his humble beginnings have shaped his sound, which he describes as “life music”, but most of all showcases an artist who understands the importance of connecting to the heart strings of his listeners. About Fridayy
Born Francis LeBlanc, Fridayy learned to play several instruments at a young age — including piano, guitar, drums, trumpet, and bass, at the encouragement of his father, a Haitian immigrant and musician. Nurturing his love for music and instrumentation in a local church choir, where he’d begin to craft his spacious and evocative sound, a blend of alternative R&B and gospel that was also inspired by his favorite acts PartyNextDoor and The Weeknd. Between 2012 and 2013, Fridayy released a steady stream of music on SoundCloud, and while he worked on his art quietly; Fridayy actively pursued a career in basketball, but an injury derailed his NBA dream. He returned to his first love and set himself back on a path towards music full-time.
After years of building a solid reputation with high-profile industry executives and musicians, the Philadelphia artist and multi-instrumentalist breakthrough arrived in 2022 as a feature on DJ Khaled’s “GOD DID,” featuring Rick Ross, Lil Wayne, and Jay-Z. He has also written, produced and collabed with countless artists including Meek Mill, Lil Baby, and Don Toliver.
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