Vevo, the world’s leading music video network, has released Lous and The Yakuza’s live performance of “Takata”. “Takata” follows Lous and the Yakuza’s previous live performances of “Hiroshima” and “La Money,” as well as a Footnotes talking about the top videos of her career and a 2020 Footnotes for “Dilemme.” Vevo’s live performances connect today’s up-and-coming and most relevant artists to audiences around the world through music video content.
“It’s been a real pleasure to film this Vevo Live Performance!” says Lous, “I’m beyond excited to finally be able to share what my team and Vevo’s team have worked on together. Creating this alternative universe where I can be my favorite anime character is a real dream come true.”
Lous and The Yakuza worked closely with Vevo to create an imaginative space inspired by the theatrical and fantasy-filled world of anime. Through close collaboration, Lous’ love of manga (specifically, Hunter x Hunter), was brought to life with organic textures, vivid colors and sharp angles. “Takata” begins with a slow pan to a pool of water with a large, tree-like structure sprouting proudly from its middle. Lous slowly emerges from the depths, surrounded by six dancers, and immediately joining in on a tightly choreographed routine.
“It was an incredible experience working with Lous and The Yakuza to create such a breathtaking set,” says Lyva Corvo, Vevo’s Manager of Talent & Label Relations, France, “Lous was so involved every step of the way, having a clear vision from conceptualization to post production – her passion is so admirable and had everyone particularly tuned in on set. We have no doubt that her ambition and vision will take her far, and can’t wait to see her fanbase grow even more!”
Lous and The Yakuza is shaking up French music, and she’s just getting started. She burst onto the music scene with her debut album Gore and a run of highly personal tracks (with 70M streams on her debut single “Dilemme”, Gore gathers over 150M streams worldwide) – all a pop, rap and alternative R&B-inspired fusion feast for the ears, complete with slick, arty visuals. In her lyrics, the Belgian-Congolese singer unpicks her vision of the world, pouring over relationships, mental health, violence, money and the quest for happiness, and connecting with an audience that’s hungry for an artist capable of bridging a bunch of parallel universes. While her attitude and influences are unmistakably rap-inspired and her snappy, catchy lyrics exude pure pop, Lous’ passion for Japanese culture, film and manga shines through, all wrapped up in a package that stays unwaveringly faithful to her Congolese and Rwandan roots.
