PHOTO CREDIT: JOHNNY HGHIEM @JHONNY_5
Following his recently released debut EP Out Of Mind, and breakout hit ‘Better Man’, UK-hailing Sekou returns with his brand new single, ‘Time Will Tell’, via NWS/Island Records/Republic Records.
A soulful and brooding track, ‘Time Will Tell’ delves into the complexities of young love, uncertainty, and self-identity in a romantic relationship. Produced by HARV (Justin Bieber, Omah Lay), Sekou taps into his expertise as a balladeer, following the up-tempo ‘Forgiving Myself’, and showcases another flawless and captivating vocal with this track.
As a fast-rising star in the UK music scene, Sekou creates songs that people can relate to. He is never one to shy away from discussing love and heartbreak from his personal perspective. For this single, ‘Time Will Tell’, he enlisted Theron Thomas (Beyonce, Lizzo) as a co-writer. The honest track details the insecurities of love, with Sekou musing over the sombre melody: “You said I could be the one, knew it was me from the jump. You sound so sure of yourself, but only time will tell.” The singer then follows up with a relatable question: “What if I don’t meet your expectations? Will you still feel the way you feel?
Of the track, Sekou said: “When I was writing ‘Time Will Tell,’ I was going through a lot, so I really wanted to write something that reflected how I was feeling at that moment, and be honest with myself. When songwriting, I just feel like I completely go into my own space and feel very free. I wanted to write a song about somebody that I really cared for, but I didn’t quite know how to express myself to them.”
After a sold-out headline show at London’s Lower Third (at The Outernet) this summer, Notion Magazine stated, “It’s clear that this is just the beginning of something great,” as the several-hundred-strong crowd recited Sekou’s songs back to him word-for-word. Newly hailed as Apple Music’s “Up Next” artist, Sekou is praised by listeners and fans alike for his songwriting skills and his ability to effortlessly tap into real emotions with every aspect of his sound, which is shown even more so on this stripped-back single.
With fans in the likes of Anderson .Paak, Fred again.. and Kamal who have all showed support to the budding star on social media, Sekou has gained early support from tastemakers such as BBC Radio 1, Spotify, and COLORS. With over 330,000+ monthly listeners on Spotify, Sekou‘s unique style and unbridled talent have made him one of the most exciting new artists in the scene today. With this latest release, he continues to prove why he’s a force to be reckoned with in the music industry. He has already gained early support from the likes of Apple Music, Spotify, BBC Radio 1, BBC 1Xtra, COLORS, as well as tastemakers such as Jo Wiley, DJ Target, and Abbie McCarthy. Sekou‘s trajectory is limitless as he continues to release hit after hit.
Amid cross-Atlantic demand and soaring global ambitions, Sekou (who grew up inspired by the likes of Prince, Michael Jackson, Chaka Khan, and Beyoncé) is poised to dominate, as he teeters ever-closer to stardom with every release. A testament to the 19-year-old’s musical prowess ‘Time Will Tell’ continues an exciting string of musical releases, and live performances that are sure to propel Sekou even further into public consciousness as we look towards 2024.
Stream ‘Time Will Tell’:
https://sekou.lnk.to/TimeWillTell