November 3, 2023 – Today, buzzing New York rapper Lady London proudly presents her new project, S.O.U.L, available now via High Standardz/Def Jam Recordings.
Notably, S.O.U.L stands for “Signs of Universal Love.” Executive produced by Lady London & Jeremy “J Dot” Jones, an astrological theme threads the songs together into a concept-driven body of work. She explores the essence of humanity through the prism of the Zodiac, pondering love languages, do’s, don’ts, triggers, and the other celestial mechanisms that make us tick. Meanwhile, the zodiac signs of the featured guests even match the mood of their respective songs.
She teased this chapter with “Yea Yea” [with Dreezy]. Inciting critical applause, Vibe noted, “Lady London and Dreezy have teamed up to level the relationship playing field in their new track ‘Yea Yea’,” and GRUNGECAKE hailed it as “catchy.”XONecole named it one of the “Singles To Have In Rotation.”
It followed her viral banger “Pop Ya Shit.” Thus far, the latter has posted up millions of Spotify streams and counting. In addition to landing plugs from Variety, Billboard,Global Grind,, and more, Attack The Culture! raved, “Some rap artists just hit harder and that’s the case for Lady London. The R&B rap star has all the elements to be legendary and proves it.” Meanwhile, Brooklyn Vegan praised how the track, “will take you right back to the early 2000s.”
It’s time for Lady London to soar on S.O.U.L
Born to Caribbean parents and raised in The Bronx and East Orange, NJ, she obsessed over hip-hop and R&B since her childhood. After achieving a BS from Howard University and a Master’s degree from USC, she flipped the script, opting to forego medical school in order to follow her passion for music. She built an audience by posting viral videos of her poetry, paving the way for her show-stopping freestyle series “Lady Londays.” Attracting a burgeoning following of over a million on Instagram, her lyrical acumen has incited the applause of Busta Rhymes, Cardi B, Lupe Fiasco, Timbaland, and Nas, to name a few.
