South African singer and songwriter Lloyiso shares his emotionally charged new single “I Hate That I Care” out now via Universal Music Group South Africa/Republic Records.
Listen to “Hate That I Care”: HERE
The track’s uplifting synths and bold drums complement another towering vocal display by Lloyiso. His dynamic voice rings out as he opens up about a relationship on the brink. Struggling to hold on, he confesses, “I hate that I care.” Once again, he holds nothing back as evidenced in his spirit-rousing performance. The track is produced by Grammy-winning producers Paul Phamous (Jonas Brothers, Dua Lipa, Frank Ocean) and Ethan Schneiderman (Young The Giant, Corey Harper, Tove Styrke).
“I Hate That I Care” arrives on the heels of “Real Love” with mega DJ and producer Martin Garrix, which has become a TikTok favorite. The track followed Lloyiso’s “You’re So You,” which has tallied millions of streams worldwide. Earning acclaim, SWEETY HIGH raved, “Lloyiso is one of the most instantly captivating voices in the industry today.”
Lloyiso continues to dominate the South African scene with three nominations at the South African Music Awards (Best Pop Album, Best Male Artist, Best Newcomer), which takes place today in his home country. He will also perform at Rocking the Daisies tomorrow and at South Africa’s Calabash Festival in January.
DYNAMIC SOUTH AFRICAN SINGER LLOYISO UNVEILS NEW SINGLE “I HATE THAT I CARE”
