LISTEN HERE
New York, NY (January 24, 2023) – Primed for a breakthrough this year, rising 20-year-old Atlanta rapper Hardrock serves up a new single and music video entitled “kingtut” out today via Victor Victor Worldwide/Republic Records. Listen HERE.
Produced by Honorable C.N.O.T.E. [Travis Scott, Lil Uzi Vert], the track hinges on dreamy synths and tense hi-hats. Between the 808 bounce, Hardrock flaunts his razor-sharp flow and otherworldly melodies, delivering a flurry of braggadocios bars without compromise. It culminates on a royal flex, “I got gold on me, King Tut.” Staking his claim to the throne, he issues a final warning, “They can’t do shit to us.”
It lands on the heels of 2023’s “DIRTY SPOT / 4 to 6.” Beyond gaining traction at streaming platforms, Our Generation Music praised, “Hardrock’s mystique is as inescapable as his sound – pushing listeners further into his stark, intangible allure with each new effort.” Meanwhile, Complex touted him among its coveted “Artists To Watch in 2024.”
Everything just paves the way for his anxiously awaited debut EP—coming soon.
Bow down to “kingtut” now!
Hardrock has emerged as a verifiable phenomenon with a versatile vision. He has quietly reeled in over 50 million streams and counting powered by the likes of “bleh” and “feel alive.”Frank Ocean notably showcased the latter on his “Homer Radio Show. Meanwhile, he attracted major co-signs from Trippie Redd, BNYX, F1LTHY, Starboy, Matthew Williams, and more. Christened one of HYPEBEAST’s “Best Rising Artists of 2023,” he sold out his very first headline gig at Market Hotel in New York City this fall. Simultaneously, the fashion world has taken notice in a big way. He was spotted front row at Givenchy’s 2023 Paris Fashion Week Show and walked for 1017 Alyx 9SM at Milan Fashion Week. Signing to Victor Victor Worldwide/Republic Records, he’s primed to pop off in 2024.
INSTAGRAM, TIKTOK, X, YOUTUBE, SPOTIFY
