February 8, 2024 – Gaining momentum worldwide as a phenomenon to watch, Jamaica-born multi-talented singer, songwriter, deejay, and leader of the next generation of dancehall stars Masicka unveils the music video for his new single “Most Wanted” today via Def Jam Recordings. Watch it HERE.
The track remains a standout from his acclaimed 2023 album, Generation of Kings, out now. Listen HERE.
Directed by Young Chang, the visual unfolds with a big screen-worthy story. Masicka’s leading lady steals a classic convertible and proceeds to pick him up on his first day out of jail. They proceed to cruise hand-in-hand. Intercut with intimate vignettes of these two lovers, the duo rob a restaurant and shakedown the competition during an ambush. The action culminates on a climactic showdown in a pool hall. With no shortage of heat, it nods to classic cinema with this pair reinventing the Bonnie & Clyde archetype for a new era.
It might just be his most epic clip yet and another reason why he’ll be “Most Wanted” in 2024…
Thus far, the track has already accumulated 331K Spotify streams and counting. Among other highlights from Generation of Kings, “LimeLight” piled up over 970K Spotify streams and 6.9 million YouTube views on the music video. Plus, he has earned consistent critical acclaim. Spotlighting him in an in-depth feature, Billboard applauded how “Equally introspective and biting, Masicka’s lyrics — which explore everything from settling beef to reflections on his childhood — perfectly complement his penchant for lush melodic lines and reverb-drenched harmonies.”
Simultaneously, “Tyrant” has gathered 3.4 million Spotify as well as over 15 million YouTube views on the music video.
Meanwhile, DANCEHALLMAG proclaimed, “it becomes easy to see why Masicka reiterates his given position as a young legend in Dancehall.” TIDAL hailed it among “the hottest new reggae and dancehall tracks” and attested, “Masicka wants the world to know he stands ready to safeguard its history and keep the real culture alive.”
It followed the banger “Pieces” [feat. Jahshii]. The latter has notably amassed over 2.3 million total streams as well as 12 million YouTube views on the cinematic music video. In addition to plugs from the likes of Music Connection, St. Vincent Times, and more, Naija Remix hailed it as “a must-listen for fans of good music.”
Masicka continues to make waves. He received a YouTube Award for attracting over 1 million subscribers to his channel and over 580 million YouTube views. His most recent independent LP, 438, became “Jamaica’s #1 album of 2022 on Spotify” and “the first project to spend an entire year in the Top 10 on Apple Music Jamaica.” He also emerged as “one of three Jamaican artists in Spotify Wrapped Jamaica for a Top 10 Album.”
Along the way, KAZI hailed him as “a great storyteller and a genuinely generational talent who understands what he is doing,” and GRUNGECAKE assured, “Jamaica’s Masicka is holding us down on the positivity front.”
JAMAICAN DANCEHALL PHENOM MASICKA UNVEILS MUSIC VIDEO FOR NEW SINGLE “MOST WANTED” TODAY
