GRAMMY® Award-winning producer, hall of fame songwriter, and rapper Jermaine Dupri has unleashed a brand new single entitled “This Lil’ Game We Play” [feat. Nelly, Ashanti, & Juicy J] via So So Def Recordings/Mass Appeal.
Listen to “This Lil’ Game We Play” HERE.
Hinging on a hypnotic sample of Subway & 702’s classic 1994 track of the same name, “This Lil’ Game We Play” unites three powerhouse voices while featuring production from Dupri. Right out the gate, sizzling hi-hats and synths mesmerize while Nelly and Ashanti sing the anthemic hook, “Girl, I want you to stay so we can play this little game we play.” The duo goes back and forth with a flurry of heartfelt bars, paving the way for Juicy J’s incendiary verse. Adding to the emotionally charged vibe, he raps, “You the finest thing in the club, baby, all eyes on you.”
“This Lil’ Game We Play” arrives as the first release under So So Def’s newly minted partnership with Create Music Group. The partnership brings the legendary label and all its recordings, publishing, as well as its historic back catalog to Create Music Group.
Furthermore, Dupri will transition from CEO of So So Def to Chairman & Founder, as well as new Creative Director for Create Music Group. He has appointed Bryan Patrick Franklin as the new CEO and Joe Romulus, Esq as Head of Legal Business Affairs. As Creative Director, Dupri’s plans include focusing on expanding the company’s impact on the cross-section between music and culture. Regarding the new deal, Dupri commented, “I have been looking for a home for the entire So So Def brand so I can continue to do what I started.”
