Having recently won support from the likes of Home & Hosed, MTV Australia, Pilerats, Cool Accidents, The Music, and Women In Pop for her run of releases in recent years, emerging Australian artist Winifred is back once again to unveil her captivating new single ‘Blue Fire’.
Lifted from her eagerly-awaited new EP ‘Carpet of Flowers’, the follow-up to 2022’s breakthrough debut collection ‘EP1’, ‘Blue Fire’ sees her continue more of those ambitious alt-pop textures she has been building for herself since she first emerged. With her voice and performance as enthralling as ever, she looks to embark on the next phase within her ascending career with this powerful new release.
Speaking on the new single Winifred commented:
“I wrote Blue Fire as a mood piece. To me it’s a sensory-inspired phrase. It’s a reflection on desire and self-awareness. When your desire is just out of reach, maybe in some rare cases, that’s where it’s meant to stay. My aim was for the production to feel simultaneously ethereal and gritty while remaining kind of understated throughout. Low-key bedroom bop energy.”
Accompanying the new single is a brand-new music video shot in a whirlwind ‘one night’ shoot with director Luis Campbell. Winifred added about the video:
“I shot the music video for Blue Fire in one night at VENTspace studio with director Luis Campbell and Kurt Schwerdt on camera. It was a breezy shoot, and a great team to work with.”
Based between London, UK and Townsville, Australia, Winifred released her debut project, aptly titled ‘EP1’ in early 2022. Her single ‘Drowning Purple‘ was featured in the 2021 series of Love Island UK, and single ‘Into The Night’ is currently being played on Fortnite Radio. More recently, Winifred’s single ‘Into The Night’ has recently been synced in beauty brand SHISIEIDO’s advert for the fragrance ‘Ginza Night’ which is available now.
Outside of her own project, Winifred has co-written for other artists including Alice Ivy’s 2019
single, ‘In My Mind’ featured in a global ‘Shot & Edited on iPhone’ Apple TVC. Her most recent collaboration was with London-based producer Tutara Peak on single ‘Orbit’ in January of this year, earning nods from BBC Introducing and a host of Spotify playlists including featuring at No10 on the Spotify Fresh Finds playlist and No2 on the Spotify Fresh Finds Indie playlist.
‘Blue Fire’ will be released on the 14th March, with her next EP ‘Carpet of Flowers’ out April 26th via MNRK.
