Photo Credit: Guerrera PR
PILAR, WHO HAS A HEART CONDITION , WILL BE ABLE TO RETIRE AND RETURN TO HER FAMILY IN MEXICO
Mexican-American sierreño artist DannyLux teamed up with altruistic impact-driven creator, Jesús Morales, on Valentine’s Day of this year to participate in one of the creator’s celebrated street vendor buyout campaigns. This random act of kindness by Jesús and DannyLux led them to Pilar, an 80-year-old street vendor with a heart condition who sells fruit. The initial video took Instagram, TikTok, and YouTube by storm, amassing more than 14 million views and raising over $50K on GoFundMe within the first 24 hours.
Three months and $93K raised later, DannyLux and Jesús delivered the money to Pilar at her home. “I’m so happy, don’t know whether to laugh or to cry,” said Pilar upon receiving the check. Thanks to DannyLux, Jesús and the 5.3K donations on GoFundMe, Pilar’s wish is coming true, and she can now retire and return to her family in Mexico. This was Jesus’s first collaboration with an artist and his most successful campaign to date!
Jesús is a well known and praised impact driven creator who has touched the hearts of millions of people through his random acts of kindness with hard working street vendors and migrants in Southern California. He has done hundreds of campaigns which include taking migrants to Disneyland, doing buyouts for street vendors and gifting their products or food to strangers and raising funds for vendors and workers in order to take care of their needs.
DannyLux is the latest performer to be featured on the Grammy’s Press Play, a performance series spotlighting Gen Z artists performing an original song, in an intimate space they frequent in their everyday life. DannyLux performs a heartbreaking acoustic version of “Un Día Entenderás,” backstage at one of his stops on his current tour. Don’t miss DannyLux on his 36-city Tour Of Lux with stops all over the US and Mexico featuring special guests Erre, Dariell Cano, and Alta Elegancia which kicked off in March.
