July 25, 2024 (Santa Monica, California) – Today, ascendant alt-rock/pop artist Towa Bird debuts the playful video for her latest single, “Deep Cut,” dubbed by The New York Times as “victoriously spiteful.” The visual goes a long way to capture the singer, songwriter, and guitarist’s one-of-one personality and talent, both of which are on full display in Towa’s just out debut album, American Hero. Watch “Deep Cut” video HERE. Listen to American Hero HERE.
Powered by driving punk-pop and nonchalant vocals, “Deep Cut” is a scathing kiss-off that begs to be blasted from car windows. The video comes courtesy of director Haley Appell (Remi Wolf, Blu DeTiger, Tyler, the Creator), who places Towa in a series of overtly green-screened scenes. Towa appears in an oversized pinstripe suit — running through the suburbs, in a bathroom stall, being harassed by a twister, fishing a lagoon, and fronting a band full of Towas.
Another standout moment, of course, is the guitar solo. The new video’s release follows Towa kicking off Wednesday’s Major League Soccer All-Star Game (July 24) by playing the National Anthem entirely on guitar to an international audience. Towa’s rendition of “The Star-Spangled Banner” is yet another win for the rising artist since the June 28 arrival of American Hero, an album that has racked up critical acclaim from, among others, Billboard, Vanity Fair, DAZED, and Rolling Stone, who wrote, “Towa Bird is the rock & roll firecracker we need right now.”
Named “Gen Z’s Joan Jett” by Vogue, Towa will hit the road this September and October with a string of headlining sold-out (American) Hero Complex Tour dates in California and New York. She will also be taking the stage at the All Things Go festivals in New York and in Columbia, MD, in late September.
Made with producers like Alexander 23 (Olivia Rodrigo, Tate McRae), Luke Niccoli (Carly Rae Jepsen, Gwen Stefani), and Thomas Powers of The Naked and Famous (who worked on “Deep Cut”) American Hero is a feat of explosive guitar work and emotionally potent songwriting. “These songs are me being completely honest about queer love and all its essence; there’s a lot of yearning and vulnerability and dealing with difficult emotions,” says Towa, who also landed on Rolling Stone’s list of the top candidates for “Pop’s Next Big Thing.” “I grew up listening to so many male-gazey love songs, and it was important to put something out into the world that felt like the music I wanted for myself when I was a kid.”
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