April 9th, 2019 — Santa Monica, CA — The official video for BLACKPINK’s new track “Kill This Love” made history this week by having the biggest music video debut ever on YouTube with over 56.7 million views in its first 24 hours. It also smashed the record for the fastest music video to reach 100 million views on the platform, having done it in less than three days. Previously, the K-Pop quartet had the biggest YouTube Premiere event since the streaming platform launched that feature in 2018.
“KILL THIS LOVE” is the title track from the K-Pop quartet’s highly anticipated EP, which was released on April 5th on YG Entertainment/Interscope Records. The track climbed to #1 on iTunes in 37 countries. It is the first song by a girl group to reach #1 on iTunes in the US since Destiny’s Child’s “Lose My Breath” nearly 15 years ago. It is also the first song in history by a Korean girl group to achieve a #1 on the all-genre US iTunes chart.
Since first bursting onto the scene in 2016, BLACKPINK redefined the possibilities of K-pop, transcending all categorization and ascending to global stardom. With their unstoppably catchy track “DDU-DU DDU-DU,” the South Korean quartet shattered the record for the highest-charting Billboard Hot 100 debut by an all-female K-pop act, while its head-turning video surpassed 10 million views in just six hours and amassed 36.2 million views in one day.
