One of the only artists of her generation to achieve an astoundingly high level of fame both in Spain and internationally, Bad Gyal is positioned atop the wave of tastemaking urban stars now taking over the Latin and global arena.
“Bad Gyal has already made massive inroads in the underground music scene in Spain, and we can’t wait to see how she connects here in the U.S.,” says Sam Riback, head of A&R for Interscope Geffen A&M. “When Matt Morris on my team first introduced me to Bad Gyal’s music I knew she was a force of nature, with a sound that really defies categorization. She just pulls from so many different genres. We’re really excited to partner with Aftercluv to bring her music to scale globally.”
Drawing inspiration from a number of global dance-culture movements — classic dancehall from Jamaica, old-school Puerto Rican and Panamanian reggaeton — Bad Gyal is an instant standout thanks to her groundbreaking musical style. As shown in her recent series of viral hits, that style centers on trilingual and irreverent vocals, gritty underground appeal, and a sparkly-yet-edgy pop sensibility.
“Bad Gyal is unapologetically herself, weaving in and out of musical genres and styles, creating a whirlwind of music that she presents to her fans without labels or conditions,” says Luis Estrada, managing director of Aftercluv. “She is a perfect match for Aftercluv’s philosophy of blurring the lines between cultures and genres, and our partnership with Interscope — one of the most iconic labels of all time — is an unbeatable platform for her development to stardom. We couldn’t be more thrilled to be working with Bad Gyal, her team and our colleagues at Interscope.”
“This decision is a huge deal for me,” says Bad Gyal. “I’ve been patient, I’ve waited for the right moment, for myself and my career, and I think now’s the time. I’m willing to start, I’m full of energy, and I’m ready to work with both label teams to boost my creativity and do my best. I’ll still be the same, but we’re gonna take things to the next level.”
ABOUT BAD GYAL:
Born Alba Farelo, Bad Gyal grew up in Vilassar de Mar — a sleepy seaside town located on Spain’s Catalonian Coast. Despite that quiet upbringing, she’s brought a wildly rebellious spirit to the Spanish urban-music scene in recent years. With a couple of world tours now under her belt, Bad Gyal has also won the praise of leading outlets like Pitchfork (who noted that she “twists and bends languages, fashion trends, and musical styles to her will”,) The FADER (who dubbed her a “rising star”,) and Nylon (who noted that “she has an untouchable confidence that can’t be taught”.)
ABOUT INTERSCOPE GEFFEN A&M:
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company. www.interscope.com
ABOUT AFTERCLUV:
Aftercluv is Universal Music Latin America’s dance entertainment division. With offices located in nine countries and ten cities across the U.S., Latin America, Spain, and Portugal, Aftercluv is dedicated to global-dance-culture, crossing boundaries between languages and culture while embracing musical styles that range from House to Dance-hall, Cumbia to Baile funk, Afrobeats to Dembow and everything in between. Aftercluv is a 360 operation that encompasses a record label, booking, management, marketing in Latin America for the most important international DJs, brand partnership, festivals and events organization unit as well as a strong multi-media platform that includes three radio mix-shows (in Mexico, Brazil and Peru), one FM radio station (Aftercluv 1075 FM in Costa Rica) and the #1 electronic-dance lifestyle vertical in Latin America (www.aftercluv.com) with a monthly reach of 10 million people.
The label’s talent roster includes artists such as Bad Gyal, Raymix, Juan Magan, Bruno Martini, Charly Black, El Freaky, Tom & Collins, Tropkillaz, El Dusty and Jenn Morel among others. Aftercluv also handles the booking in Latin America for international acts like Jax Jones, Felix Jaehn, Sak Noel and Far East Movement among others.
Aftercluv… we are global dance culture!
For more information on Bad Gyal, visit:
https://www.instagram.com/akabadgyal/
https://twitter.com/bad_gyal_pussy
https://www.facebook.com/akabadgyaloficial/
