Telling the tale of teenage love and the heartache often attached to it, the visual sees Rema trying to express his love for Dumebi, even though she is in a relationship with his friend. Directed by Ademola Falomo, a videographer who’s previously worked on campaigns for Nike and Puma as well as with fellow Nigerian artist Santi, the video’s lo-fi production style lends itself to a timeless love story feel.
Exploring the search for love, ‘Dumebi’ is laced with a smooth piano melody and upbeat percussion, fusing elements of Afrobeats and pop to make a track that is destined for the dancefloor.
