Luna Shadows is thrilled to unveil her new single, “god.drugs.u” and the accompanying video, directed, produced, styled, edited, & starring a nearly exclusively female-identifying cast & crew and members of the LGBTQ+ community.
As an artist, producer, songwriter, & multi-instrumentalist creating alternative pop with a dark melancholy and a California twist, she is firmly routed in a DIY aesthetic and oversees and executes the audio and visual for her projects from beginning to end.
Luna explains the meaning behind the video – “Filmed at the beloved Venice Skatepark, the “god.drugs.u” video is an editorial celebration of Californian skate culture through the lens of fashion, inclusivity, authenticity, and diversity.”
“Los Angeles is a place that represents unconditional love to me. This city has been here for me when my whole world came crashing down. Like the other installments in my video series, I wanted this visual to be an ode to an iconic LA location presented in a brand new light.”
“The concept of skateboarding came to mind – a risk-taking, safety-defying sport in which the rider cannot afford to focus on anything other than the present moment – a sentiment that sits comfortably with the lyrics. I’ve loved skateboarding since I was a young girl but always felt excluded from the culture, so this video was an effort to be more inclusive & to showcase one of many versions of femininity which does not conform to the tradition image of skateboarding.”
Featured in her video are five skaters, Briana King, Victoria Taylor, Hilary Shanks, Jennifer Charlene & Claire Weaver.
Elaborating on the meaning behind the track, Luna Shadows explained- “One of my songwriting mentors once half-joked: “songwriting is just finding new ways to say ‘I love you.'” Sometimes, I find that it’s easier to identify what something isn’t rather than describing what it is. “god.drugs.u” is essentially a process of elimination love song which breaks down my personal experience of love, one which is most often rooted in present moments rather than chemical or spiritual experiences. It isn’t a declaration of what anyone else should feel, it’s simply a personal reflection on my experience of love which is very “here & now.” I am a person who spends a lot of time stuck in the past and worrying about the future, so the moments where I am truly present best represent my experience of love & serenity. This song is a meditation on the moments where I’ve looked at someone (or some place) and felt a deep sense of peace & fulfillment, if only for a split second.”
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