Following a string of critically acclaimed singles released over the past year, West London-based songstress Hope Tala is back with her most powerful and socially-conscious song yet, “Is It Enough” out now—listen HERE.
Produced by Al Shux (Kendrick Lamar, Lana Del Rey, Alicia Keys), the track’s sparse soundscape allows Hope’s emotionally charged words to hit directly and even harder. Full of passion, she protests against police brutality, abortion restrictions, mistreatment of the LGBTQIA+ community, and more injustices with a soft, yet sharp delivery. Her voice echoes pain, power, poetry, and truth all at once, as she pleads and ponders, “Yeah it’s in our blood, all of this love, But is it enough, To know what we’re fighting for…”
On the song, Hope says, “This song has been a long time coming. I’ve always wanted to write a song about the things I care about, but it took a long time to work out how I could do that in a way that felt true to me, my storytelling style, and my artistry. I didn’t want it to feel forced or preachy, or just about one specific topic; this song was inspired by so many different things and events. Police brutality in my home city of London and in the US, laws that restrict the rights of women and the LGBTQ+ community, thinking about my ancestors in chains—all of those things and more played a part in the making of ‘Is It Enough.’”
She continues, “There’s a lot going on in the world, and I’ve felt compelled to explore some of it in my writing. Ultimately, I’m interrogating my own optimism—the strength of my belief in humanity and the power of love—in the face of all this horror.”
The stunning music video for “Is It Enough,” directed by Dustin Tan, will be released on July 11th. The single sets the stage for more new music to come from Hope this summer, as well as a slew of festival performances, including NOS Alive, Mad Cool Festival, Way Out West Festival, Lowlands Festival, Life Is Beautiful Festival, and Corona Capital Festival.
The past two years have been filled with breakout moments for Hope Tala, as she has quietly shaken up the industry with one impressive release after another. 2020 saw the release of her celebrated EP Girl Eats Sun, which featured fan favorite track “All My Girls Like To Fight”—praised by Barack Obama and featured in the opening scene of the Gossip Girl relaunch. During 2021, she piled up millions of streams with “MAD” and “Tiptoeing,” which were made with legendary producers Paul Epworth and Greg Kurstin, respectively. Hope simultaneously incited the applause of BBC Radio 1, Billboard, Consequence, DAZED, HYPEBEAST, NME, Rolling Stone, SPIN, The Guardian, TMRW Magazine, and many more, in addition to touring North America with Alina Baraz and across the UK and Europe with BENEE, as well as headlining sold out shows in London. She embarked on her next chapter with the 2022 single “Party Sickness,” gathering nearly 1.5 million Spotify streams since its release earlier this year. It also earned widespread acclaim, with NPR praising it as “a timely reflection of how young people are earnestly trying to make up for lost time,” and Clash summing it up best as “immaculate.”
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