10 AUGUST 2022 (New York, NY) – Today, Philly-born RnB artist GoGo Morrow shares her anticipated second single, “I.O.U.” via B.O.E. Records and Universal Music Canada in partnership with Kenya Barris’ label venture, Khalabo Music/Interscope Records. Accompanying visuals for “I.O.U.,” directed by the late Sebastian Sdaigui, are out now – watch HERE.
“I’m a good girl, but I ain’t doing what a good girl’s supposed to do,” Morrow says at the beginning of the track. Marked with honest, direct lyrics tied to themes of deception, romantic uncertainty, and self-reflection, Morrow finds both inner confidence and friction in her pursuit to solve “unfinished business” with a romantic figure in her life. Accompanied with smooth yet authoritative vocals and mixed in with Harmony “H-Money” Samuels’ luxurious take on RnB production, Gogo Morrow’s “I.O.U.” captures the songstress gaining lyrical and sonic innovation in her RnB rooted artistry.
“I.O.U.” arrives as the second release from her upcoming project due this Fall. On the track, GoGo Morrow says: “In ‘I.O.U.’ I sing about trying to move on in a new relationship, but I’m stifled by lingering emotions that I have for my former love. It’s an honest and painful reflection, but I’m sure many can relate.”
With an accompanying music video directed by the late-Sebastian Sdaigui, alongside a production credit by mega-producer Harmony “H-Money” Samuels’ who both worked with Morrow on her debut single “In The Way”, GoGo Morrow’s focused collaborations continue to individualize her ever-evolving visual and musical artistry. Her major-label debut offering, “In The Way,” had a stellar debut, including an electrifying performance at this year’s BET Awards – watch here. She was also selected by Adam Blackstone to perform at his legendary Roots Jam Session in Philadelphia. Stay tuned for much more to come from GoGo Morrow as she positions herself to be one of the next talked about RnB offerings.
The road to B.O.E. Records for Philly native, GoGo Morrow was one full of risk-taking, hard work, and purposeful alignment. With a track record of touring as a backup singer for artists like Lady Gaga, Wiz Khalifa and Kanye West’s Sunday Service Choir, GoGo slowly came to realize that her calling was to be a solo artist.
GoGo began her solo journey after being discovered by her first manager via YouTube, which led to her being booked for her first hometown show. This was followed by her being booked on stages like the Made in America Festival, The Roots Picnic and as a headliner at the Red Bull Sound Select concert. She also had the opportunity to tour as a supporting act for Danity Kane and Marsha Ambrosius. GoGo made her mark in her hometown of Philadelphia with a sold-out concert at The Theater of Living Arts. Additional highlights include participating in the Monster Ball Concert Special with Lady Gaga on HBO and an appearance on the James Corden show with Kanye West’s Sunday Service Choir.
After years of dedication to her craft, and full support of her hometown, the next move was to Los Angeles. Upon relocating to Los Angeles, the singer/songwriter connected with B.O.E. Records CEO, founder and mega-producer Harmony “H-Money” Samuels (Ariana Grande, Jennifer Lopez, Mary J. Blige, Usher, Maroon 5, Ella Mai) and the two began to work together. GoGo eventually caught the attention of multi-media mogul Kenya Barris (creator of “Grown-ish,” “Black-ish,” #BlackAF), who then partnered with Samuels and his label B.O.E and signed her to his joint venture music label with Interscope Records, Khalabo Music.
Music has always run through GoGo’s veins. She recalls moments of her musically-inclined father incentivizing her to learn certain aspects of musical training, often doing a “call and response” or “repeat after me” for a $2 allowance. These moments would water the musical seeds inside GoGo as she went on throughout her life as a student of the arts. She attended the Creative and Performing Arts High School in Philadelphia and received her Bachelor of Arts in Music Business and Performance from Millersville University.
Her music is both conversational and relatable as she pulls her inspiration from simply being alive. There’s something to be said about the tenacity of GoGo Morrow and that something – is just the beginning of what she has to offer.
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