NEW YORK, NY (August 10th, 2022) – After emerging as a viral phenomenon, 20-year-old Mississippi-born and Nashville-based singer, songwriter, producer, and multi-instrumentalist Sarah Cothran has released the official video for her debut single “Baby Why” via Republic Records today.
Listen to “Baby Why”—HERE.
On the track written by Cothran, she leans into a classic throwback vibe with a resounding refrain punctuated by her dynamic vocal range. Impressively, she also co-produced the track.
About the video Sarah commented, “I was inspired by a lot of vintage sounds when I was writing and producing “Baby Why” and I knew I wanted to carry that out into the visuals surrounding the song. In the music video I’m arguing with ‘my boyfriend’ on the phone while watching television. The song involves a lot of back and forth in a toxic relationship and I feel like the beginning scenes really captured that. I then start zoning out and imagining myself in different TV channels. I wanted to make sure to keep a nice balance of the 50’s era inspirations while also staying true to me, and this felt like the perfect way to do so. It was such a cool way to show my personality and combine a lot of the time periods that inspire me in both music and fashion. I got to dress up in so many different outfits and makeup looks so it was like a teenage dream come true!”
Upon its release, “Baby Why” quickly amassed over 1 million global streams. Cothran initially buzzed to the forefront of social media with her poignant and powerful rendition of Matt Maltese’s “As The World Caves In.” Nearing half-a-billion streams, her version has already amassed nearly 380 million total global streams with 175 million Spotify streams alone. With a heart-on-her-sleeve approach, she has endeared herself to an audience of millions across social media. Now, she opens up more than ever before with “Baby Why.”
Much like chronicling life’s most important and intimate moments in a handwritten journal, Sarah Cothran jots down all of her thoughts, experiences, and emotions in her songs. The 20-year-old Mississippi-born and Nashville-based singer, songwriter, multi-instrumentalist, and self-taught producer fearlessly speaks on the ups and downs of relationships and the trials, tribulations, and triumphs of growing up. Sarah has dedicated her life to progressing as an artist and songwriter. She was originally born in the town of Seminary, MS with a population just shy of 400 people. Her parents encouraged her to embrace music and she taught herself how to produce via YouTube. Her influences ran the gamut from Nirvana and Breaking Benjamin to Britney Spears and Gwen Stefani. She started to post music online in 2017 and built a devout audience in the process. After launching the popular “in a minor key” series on TikTok, her cover of Matt Maltese’s “As The World Caves In” exploded, tallying nearly 380 million global streams and counting. Signing to Republic Records, she set about committing her story to tape on her debut EP introduced by the single “Baby Why.”
Sarah Cothran Socials:
www.sarahcothranmusic.com
www.tiktok.com/@sarahcothran
www.instagram.com/sarahcothran_
https://twitter.com/Sarah_Cothran_
https://www.youtube.com/c/SarahCothran
