NEW YORK, NY – AUGUST 11, 2023 – Primed for a breakthrough this year, buzzing New York alternative band HOKO unveil a brand new single entitled “Ephemera” today via EQT Recordings/Republic Records. Listen to “Ephemera”HERE.
On the track, guitars strut through a breezy beat as bright keys uplift the chantable chorus, “How do you do it? How do you forget?” The song ponders the struggle to move on in the wake of a relationship’s dissolution with palpable emotion and a powerhouse hook meant to be sung along to.
It follows the fan favorite “In The Summer,” which has also just begun to pick up traction at streaming platforms.
Right now, the group is on the road as direct support on tour with Weathers and almost monday. The jaunt rolls through major markets coast-to-coast, and concludes on August 25 in Richmond, VA. Check out the full confirmed itinerary below.
The latter landed in the wake of “Pretender.” Right out of the gate, MUD Magazine praised, “The song, written in collaboration with renowned musicians Mikey Shoes (Queens of the Stone Age) and Zackary Dawes (Lana Del Rey, Last Shadow Puppets), showcases HOKO’s unique sound and their ability to craft captivating melodies.”
Excitement continues to grow for more from the duo…
The group has quietly emerged as an outlier presence with its enticing and entrancing hybrid of danceable grooves, artful instrumentation, and universally powerful pop hooks. They have generated over 50 million cumulative streams and dropped their independent debut Heathen EP in 2021. At the same time, they’ve also packed houses coast-to-coast on tour.
This release paves the way for a whole lot more to come from HOKO in 2023.
Like a wild flickering image projected in widescreen, HOKO stretch alternative into 360-degree pop. The New York duo—Nathaniel Hoho [vocals] and JesseKotansky [guitar]—invite immersion into layers of rich soundscape architecture and hypnotically hummable hooks. Painting in broad strokes of psychedelia and rock, they unearth an uncategorizable and undeniable sound equally malleable and magnificent in its execution. Making a choice to pursue his passion full-time, Central Pennsylvania native Nathaniel honed his chops on the streets, traveling from one college and beach to another, busking to survive, and sleeping in the car. Eventually, he settled in Brooklyn where he first crossed paths with Jesse at a barbecue. A world-class musician, Jesse shined as a Balkan violinist throughout his childhood, traveling to Turkey at six-years-old to perform and, eventually, playing with a myriad of artists. Inspired by David Bowie, Queen, The Smashing Pumpkins, Tame Impala, The Strokes, The Beatles, and The Beach Boys, the pair hit it off and “started experimenting with new sounds in a pop space.” The guys caught the attention of EQT and signed in 2020 as “OK OK” impacted radio and reeled in over 4.9 million Spotify streams, paving the way for their independent EP Heathen. Highlighted by fan favorites “Candy Eyes” and “Hellogoodbye”(which fellow alternative maverick PVRIS officially remixed), the band continued to gain traction in between performing with X Ambassadors and more. Generating streams in the tens of millions, this vision comes into focus like never before on a series of 2023 singles for EQT Recordings/Republic Records introduced by “Hazy.”
TOUR DATES
8/4 San Diego, CA
8/6 Phoenix, AZ
8/8 Oklahoma City, OK
8/9 St. Louis, MO
8/11 Madison, WI
8/12 Milwaukee, WI
8/14 Chicago, IL
8/15 Louisville, KY
8/16 Cleveland, OH
8/18 Washington, D.C.
8/19 Philadelphia, PA
8/20 Albany, NY
8/22 Hartford, CT
8/23 New York City, NY
8/25 Richmond, VA
HOKO Links:
www.hokomusic.com // Instagram // TikTok // Twitter // YouTube
