NEW YORK, NY (October 6, 2023) – Following massive global success as one of the year’s hottest hits, multi-platinum recording artist Coi Leray unveils the anxiously awaited Official Music Video for her platinum mega-smash “Players” today. Watch HERE.
The visual gives complete girl boss vibes at the highest level possible. Coi cruises at night in the back of a stretch and in various sports cars as she raps directly to the camera with uncontainable charisma and confidence. With its playful energy and powerhouse delivery, the clip captures Coi at her most dynamic and dominant.
Exploding as a phenomenon, “Players” crashed the Billboard Hot 100 at #9, clinched #1 on the Billboard Hot Rap Songs Chart for four weeks and #1 on the Billboard Rhythmic Airplay Chart for six weeks, and picked up a platinum certification from the RIAA. Meanwhile, the track has reeled in over 1 billion on-demand streams.
The video follows her new EP, Blue Moon. Beyond generating millions of streams, Rolling Stone hailed the single “Isabel Marant” as “hard-hitting,” and HYPEBEAST praised the EP, “Across the concise yet cohesive project, Leray flexes her vulnerability while showcasing her ability to slide over a beat without any help.” REVOLT dubbed it “a soundtrack to the lunar vibes.” Listen HERE.
It just continues a prolific summer for the superstar. She recently dropped her self-titled album, COI. It included the multiplatinum mega-smash “Players” and earned unanimous critical acclaim. HYPEBEAST proclaimed, “Leray is ready to prove herself once again on the new COI,” and HipHopDX raved, “Leray returns triumphant on sophomore effort COI – a follow-up that strips out the excessive features and autotune, and returns the focus to Leray’s eclectic set of influences, talent for pop hooks, and sex-positive flow.” HotNewHipHop also attested, “This new project features 16 tracks that are both catchy and engaging.”
Simultaneously, she has continued to make waves in the fashion world as one of the culture’s hottest crossover stars. Her presence has already proven inescapable, appearing on one cover after another for the likes of NUMERO, PAPER, UPROXX, and EUPHORIA. Not to mention, she has shined in features by W, V Magazine, Interview, Elle, i-D, and more with high-fashion spreads. All of this just sets the stage for more moves in fashion as she cements herself as a style icon.
Coi Leray consistently asserts herself as an elite musician, dynamite vocalist, massive personality, and boundary-breaking superstar without comparison or rival. Born in Boston, raised in New Jersey and based in Los Angeles, the multiplatinum force of nature has captivated without compromise. Coi has served up a string of anthems from her debut album TRENDSETTER, including the double-platinum “No More Parties,” gold-certified “Big Purr (Prrrd)” [feat. Pooh Shiesty], the Billboard Hot 100 Top 40 hit “Blick Blick” [with Nicki Minaj], and the viral “TWINNEM.” Coi has also earned her first Billboard Hot 100 Top 10 with her highest charting single to date “Players” landing at #9. It’s taking over social media with popular remixes such as ”Players (David Guetta Remix),” ”Players (Tokischa Remix),” “Players (DJ Smallz 732 Jersey Club Remix),” “Players (DJ Saige Remix),” and “Players (DJ Saige Remix)” feat. Busta Rhymes. Together they set TikTok on fire with a staggering 10 billion views and nearly 3 million video creates as the success simultaneously translated to streaming platforms. It’s also dominating the radio with three consecutive weeks at #1 on Rhythmic Radio, #1 on Urban Radio, #1 on the Billboard Hot Rap Songs Chart, and #6 on Billboard’s Radio Chart. This set the stage for her critically acclaimed full-length album, Coi, which arrived in June 2023. Coi Leray continues to cross-over into other genres with the hit song “Baby Don’t Hurt Me” with David Guetta and Anne-Marie. Then there’s her blockbuster R&B anthem “Self Love” with Metro Boomin which was a highlight on the Spider-Man: Across the Spider-Verse soundtrack. Between generating billions of streams and views, she has infiltrated every corner of culture, appearing on XXL’s coveted Freshman Class cover, performing on NBC’s The Tonight Show Starring Jimmy Fallon, as well as ABC’s Jimmy Kimmel Live!, starring as the face of the SKIMS “Cozy Collection” by Kim Kardashian West, collaborations with major fashion brands such as Kenzo, Moschino, Fendi By Marc Jacobs, YSL Beauty, as well as guesting on Slime Language 2, which bowed at #1 on the Billboard 200. Coi Leray’s reach continues to expand thanks to collaborations with everyone from Calvin Harris, RAYE, K Pop’s TOMORROW X TOGETHER and more. Beyond a slew of magazine covers and nominations at the American Music Awards, BET Awards, and iHeart Radio Music Awards, to name a few, she has incited critical acclaim from New York Times and Billboard to E! Online and more. As a powerhouse performer in her own right, she has shined at Rolling Loud, Lollapalooza Festival, Governors Ball and more. Still, she keeps pushing forward. The crown belongs to Coi as she skyrockets with her new EP, Blue Moon, and much more to come.
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