Moroccan-American singer-songwriter Abir is back with her new single, “Made 4 U,” now available via EMPIRE. With her signature soulful vocals, Abir shares a sincere and heartfelt message to her lover, expressing the depth and unique gift of her love, loyalty, and trust. She reflects on their bond, believing it was meant to be, and recognizes that all of the failed connections of her past led her to this one true love. Alongside the release is the exciting announcement of her highly anticipated upcoming EP, First Quarter.
Reflecting on the magic of fate, Abir shares, “I wrote ‘Made 4 You’ inspired by the feeling when you meet someone, and everything just clicks like it was always supposed to happen. In my culture, we call that ‘Maktub,’ meaning what’s written for you will always find you. This song is about letting yourself trust that because sometimes, things just line up the way they’re meant to.”
Recognized by Billboard as one of the “most exciting new voices” in contemporary music, ABIR, the Morocco-born, Los Angeles-based artist, has become a standout figure in pop, praised for her blend of R&B and dance grooves. She first garnered global attention with her RIAA gold-certified hit “Finest Hour,” a collaboration with electronic trio Cash Cash, which topped iTunes’ Dance Songs chart for eight weeks and became a Top 40 staple. Following that success, ABIR released her debut EP MINT (RIAA platinum certified), featuring tracks like “Tango” and “Young & Rude,” earning over half a billion streams and acclaim from outlets like Idolator and Complex. Known for infusing traditional Arab music into her pop/R&B sound, ABIR’s artistry has evolved with her latest EP, HEAT, reflecting her more profound connection to her roots. With her recent release of “Butterflies,” her first release in nearly four years, ABIR continues to break boundaries and inspire as she reshapes the narrative for Arab women in modern music.
