YAEL NAIM Shares Stunning New Video For “My Sweetheart” Produced By La Blogothèque Take Away Shows New Album NightSongs Out Now European Tour Dates Rescheduled To October 2020 In a career that has developed over the course of the last 20 years, Parisian-born, Franco-Israeli multi-instrumentalist, producer and singer songwriter Yael Naïm has been on a restless quest to create a sound world …
For the video, the renowned performance artist and acrobat Yoann Bourgeois choreographed Naim to move on a BOSU ball. The result is a striking, almost balletic performance in which Naim appears to defy gravity as she contorts her body. Director of photography Martim Vian (Moses Sumney’s “Worth It”) employs shadows and sporadic lighting to magnify the artist’s haunting movements. The …
French-Israeli singer-songwriter Yael Naïm has come a long way since her 2007 single “New Soul” shot to the top of the Billboard charts after Steve Jobs handpicked it to launch Apple’s MacBook Air, making her the first Israeli solo artist to have a Top 10 hit in the US. Now, she is sharing a delicately haunting new single, “How Will …